BUILDING A BRAND OF INFLUENCE
Branding is the process of creating a strong, positive perception of an individual or organization in people’s mind by combining elements such as logo, design, objective statement, achievement, and a consistent theme throughout all marketing communications. Highlighting the three major types of branding that can be leverage on; 1 Product Branding: Product branding is a symbol or design that identifies and differentiates a product from other products of...
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